Most schools are
breaking the traditional methods of communications such as brochure and
circulars. The contemporary crop of schools brought a new trend that caught on
like wildfire among the age-old institutes also; the trend of building a school
website. The functionality and design of a school internet site have helped a
school become popular.
Further, the technology
helps educational institutes use the web used as a social platform and not
merely a school education portal. At
present, with the explosion of Social Media Optimization (SMO), the trend
dictates a school to not only build an education portal India, but have
an interactive school website too.
The focus is
shifted from school to end user
Everyone – faculty
members, students and/or parents – wishes to socially experience a content and
comment on it. In previous times, the information was passed by a mode of
communication that school was convenient using. However, the focal point is
shifted from schools to end users; most end users wish to access information
using social channels such as Twitter, Facebook, YouTube, Flickr, Blogs, to
mention but a few.
A school’s
interactive website is a single hub connecting all these social platforms.
Also, communicating via these social juggernauts is apt for enhancing the
visibility of an educational institution.
Measuring the
reaction of the end users
In previous
times, a school was not concerned with the reactions and satisfactory levels of
the end user who experiences the final content. Nevertheless, with the
advancements in the web technology, a school can use several tools such as
Google Analytic s to gauge the reaction of end users. Also, with Google Analytic s, a website administrator can easily examine the rate at which users
are visiting the site.
With the changes
in times and extreme competitive culture, it is beneficial for school’s to
overhaul its image by adopting new trends of marketing and designing
interactive internet site.
