Effective web design narrows down on the principle of optimum
usability and utility of the website. Apart from being visually captivating, a
website should also offer a user-centric approach through its content and
design. Assembling the data on one platform to make sure that the user can
perceive it effectively should be the whole idea behind designing on web. Below
are the basic principles that should be kept in mind to advance an effective
web design.
Consider the end-user’s
psyche
Keeping in mind a user-centric approach, it is important to
design the website as per the end user’s requirement. For instance, website designing services for colleges
should fulfill usability criteria of students, parents, teachers etc. The
various programs offered by the institution should be listed meticulously,
placement avenues, the scope of the institution etc. all these aspects are
eminent to cover to make it user-centric.
Understanding the user’s psychology is important, after all
the features designed on the website are meant to be accessed by them; else it
would have been non-existent.
Strive for major feature
exposure
Web designing is about creative display of your institution.
However, extensive use of graphics and animation may leave the content and
other important details of the website unnoticed. It is important to know where
to use animation and in what degree it should be incorporated to support your
website. Depending upon the nature of business, use of animation should be
devised in web designing. Leading web developing companies that render website development services for
universities focus on making minimal use animation, pop-ups etc. that
generally dissuade the institution from voicing its purpose.
A web design layout
for an educational website should be more informative giving details about the
programmes offered, employment scope, distance learning avenues etc. Animation
here should be used to display the information in the most user-friendly
manner. Unnecessary graphics and animation may overshadow the information
display. Instead, use of catchy graphics should be made to accentuate the prime
offerings of the institute.
Let your visitor
breathe
Provision for your visitors’ query and feedback is
essential. Assailing the user with information without leaving scope for his
inputs does not make a good web layout. Furthermore, leaving your user’s
queries unattended is embarrassing. This will leave your web visitor disappointed,
adversely affecting your brand name as well.
Keeping in mind these tips can help to design a ‘user
specific’ website especially for educational institutes.
