Simple Ways to Improve a School Website

A school website not only offers information to parents and pupils, but also becomes an effective marketing tool. The internet sites of a school showcase its existence in the binary world. A school website briefs about the institute’s policy as well as learning environment to existing and prospective students. All these are some of the jobs that are performed by a school’s site. The post gives some quick tips to make the best educational website designs.

Register on social media platforms

A robust social presence is the key to success in today’s commercial world. It is advisable to register a school’s name over different social media platforms such as Google+, Twitter, Face book, LinkedIn, Pinterest, Flicker, and the like. Once any social networking account is made, add feeds (from the school’s website) over it. A high-quality Content Management System (CMS) is used to add feeds.

Begin blogging

All top educational web sites’ CMS platforms support a built-in blog feature. The principal should start blogging about the latest policy amendments carried out by the school’s board. The marketing head of the school should blog about the news and events. Any type of school trip must be written about in blogs (it’s preferable to add pictures to a post). Note: a blog need not be insightful; rather it should be interesting and written keeping in mind the target audiences (pupils, teachers and students).

Don’t avoid SEO

SEO is one of the significant tools that help a school internet site to get high rankings on search engine(s). Doing proper SEO for a school website starts by determining top 10 key phrases and keywords that can help bolster the institute’s web presence.

These tips don’t confine to schools only; rather, they are implemented while designing sites for different types of educational institutions. Every other college websites design follows similar tips to make an impactful web presence.

Everything About Educational Websites

The modern-day globe swirls as per the evolving principles of the web technology. Undoubtedly, the internet has not only shrunken the world, but stepped up its competitiveness. Websites are imperative for every business – even education – to experience ubiquity. For an educational institution, the best website has to be the one offering quick answers to the questions of prospective students and their parents as well.

Ingredients to make the best college websites design

One element that is common to all the top educational web sites is their web friendliness. Some other tips that make a college’s website impaction are:-

Text and HTML Newsletters

Newsletters have been a prominent tool to keep the educational website’s visitors updated about the latest happenings at a college. Some of the best ways to create newsletters are through text or HTML. The educational institute can add graphics on a newsletter whenever it is created using HTML. Nowadays, apart from newsletters, the feature of crawling news (preferably on the top) on an educational site is all the rage.

Get an online calendar

A college website having online calendar helps visitors know about the important events and dates of an educational institution. The institute along with the hired web development company must ensure that the web calendar is the cleanest and simplest of ways to determine what is happening at the campus.

Slideshows

It is always significant to create a slideshow of the latest photos of campus, students and events held. The slideshow should be on the homepage, and its duration has to be not too tardy.

Social Media Optimization (SMO)

SMO has been one the primary tools that has helped in boosting an educational institute’s website and presence.

Apart from these factors that help in making a superior college internet site, most educational institutions are creating educational applications to assist students for strengthening their knowledge base.   

What A School Website Should Have?

Content is the life of any website. Images or flash videos on a website can only allure visitors, but what makes them stay is the content. Special consideration must be given while designing content for the website for schools. Often, in the process of deciding which content should stick onto the website, some content editors and web designers throw out the baby with the bath water.  

Deciding the worthiness of content on a website, especially for a school, is not simple. The writers, editors and web designers must know the audience. Primarily, the audience of education websites comprises students, parents and faculty members alike. The reams of information must be placed on the website with painstaking organization.

In general, the following information should find space on a school’s website.

The school’s information

A school’s website should have a page dedicated to the generic information such as the institution’s telephone number, driving directions and full postal address. Also, mentioning the school’s boundary is useful. The generic information might also include school’s history, awards received, mission statement and other interesting facts.

The policy of school

The school’s policy must be included on the website. The information about school’s policy consists of dress code, graduation requirements, code of conduct, and the like. Publishing such policies helps the reader get an idea about the school’s values.

Event calendar

A webpage must be earmarked for listing the events, which will be happening throughout the year in the school. The calendar of events is the best way to keep parents, students and teachers updated about school happenings.

Links to resources

Providing links to students and teachers about the resources has been a helpful practice done by many schools. However, the internet site’s administrator must keep a check on whether these links are working or not.

A school’s internet site should have the above mentioned content. Other requirements of content can be determined easily if there is no communication gap present between web designers, content writers and school authorities.

Does Having Educational Websites Help Boost Your Prospects?

Today, it is not possible to succeed without education. Education gives us the knowledge. It helps developing a perspective of looking at the life. Nevertheless, you at least need it for a job to support yourself. Don’t you?

So, we do need education. And institutions are the most sought and conventional sources for acquiring education. Now, how do we decide where to apply and which one to join? There are so many of them. In fact it is difficult to find the best one out of the pool of many. There are instances, when the need of a website comes into real play, especially in the modern high-tech net-savvy scenario.

The best websites for education just make sure they meet all these requirements, and therefore, their developers (like www.stercoeducation.com) always keep in mind following aspects:

• That the website speaks of them in the best convenient way.
• That the audience doesn’t get stuck anywhere.
• That one finds whatever one came looking for & returns more than content and convinced.
• That the website could keep track of the needs of audience.
• Also the reasons behind their failure in navigating the website.
• Helps in categorization of information pertaining to individual departments.
• Provides Web based features to integrate the placement processes.

These are the most common aspects you can find in almost all the top 10 educational websites, because the most important role of an educational organization, besides imparting qualitative education, is to make them available for one and all.