Content is the
life of any website. Images or flash videos on a website can only allure
visitors, but what makes them stay is the content. Special consideration must
be given while designing content for the website for schools. Often, in the
process of deciding which content should stick onto the website, some content
editors and web designers throw out the baby with the bath water.
Deciding the
worthiness of content on a website, especially for a school, is not simple. The
writers, editors and web designers must know the audience. Primarily, the audience
of education websites comprises
students, parents and faculty members alike. The reams of information must be placed
on the website with painstaking organization.
In general, the following information should find
space on a school’s website.
The school’s information
A school’s website should have a page dedicated to
the generic information such as the institution’s telephone number, driving
directions and full postal address. Also, mentioning the school’s boundary is
useful. The generic information might also include school’s history, awards
received, mission statement and other interesting facts.
The policy of school
The school’s policy must be included on the website.
The information about school’s policy consists of dress code, graduation
requirements, code of conduct, and the like. Publishing such policies helps the
reader get an idea about the school’s values.
Event calendar
A webpage must be earmarked for listing the events,
which will be happening throughout the year in the school. The calendar of
events is the best way to keep parents, students and teachers updated about
school happenings.
Links to resources
Providing links to students and teachers about the
resources has been a helpful practice done by many schools. However, the internet
site’s administrator must keep a check on whether these links are working or
not.
A school’s internet site should have the above mentioned
content. Other requirements of content can be determined easily if there is no
communication gap present between web designers, content writers and school
authorities.